Managing social pages as part of your job means you spend a lot of time on social media every day. It makes it difficult to focus or be productive on other tasks because you’re distracted by your social media work.
Too often, productivity tips say people need to stay away from social media as much as possible to be productive, especially during work hours. However, telling that to a social media manager is telling them to stay off work – which is impossible.
Social media management is quite a unique role that requires you to do a lot of things simultaneously. You can get stuck in a comparison trap for your brand, or you are pulled in all directions by online customers that want everything done immediately because it is online. It is even worse for social media managers that work remotely because they have other distractions to deal with, such as pets, kids, neighbors, house chores, etc. You could even get unexpected visitors from people who think your presence at home gives them a license to visit, and that takes all of your time.
So, it seems almost impossible to be productive at other things while working as a social media manager. However, it is possible. You only need to set yourself up to be effective and pay attention to the right things. In this article, we discuss some of the best ways to do this.
1. Choose the appropriate social media management tools.
There are several social media management tools you can use to ensure you are faster and better at your job. You can start with small and specific tools for automation, such as Zapier. You can also use a team collaboration tool like Slack. Finally, you must choose applications that you can integrate with the software that you are using already to help you manage everything from one dashboard.
Chatbot technology for routing messages and responding to them, is highly recommended. Why? It takes a lot of time to respond to hundreds of messages on different social media platforms. Taking the time out to respond to messages on a per platform basis makes it difficult for you to face other tasks. A moderation tool that consolidates conversations will give you more time to focus on other tasks.
You must be strategic about your investment in these tools. You can use a tool like Bublup to create a standard process to streamline your workflow so you can manage these pages and be productive.
2. Be disciplined.
Social media is full of plenty of drama, and it is easy to be distracted and carried away by it.. Your views and ideologies must be kept at bay when you are at work, so don’t become reactive or get drawn into the many rabbit holes that will waste your time and distract you from your tasks.
Set a timer for each social media platform.This helps you manage your time correctly. Also, figure out what your weak points are. For example, are you easily drawn into your Facebook or Twitter feed? In that case, be extra cautious with these platforms.et your profile to be offline when you are working so that your friends don’t chat you up or send a direct message.
3. Make sure your emotions are positive.
As a social media manager, your emotions must be positive at all times. Having negative feelings like depression and anxiety hinders creativity, reduces cognitive performance and low productivity. Also, it is common knowledge that you can’t focus on a task if your mood is not right. However, you are able to do more when you are positive.
Positivity always builds on positivity. This is why you must start your day positive.. Have a morning ritual that sets you up for a good mood, and hence a productive day.
Another way to keep a positive mindset is to have a mind-boosting snack around you, such as bananas and nuts. Or take a power nap when you feel tired or need rest to increase your focus. Finally, get yourself involved in something else to take your mind off what’s bothering you whenever you find yourself in a rut.
One way to keep your mind in check and deal with negative feelings is through journaling. If you are working remotely, you are going to feel isolated sometimes, and social media may be the only way you can connect with people. However, you will be setting yourself up for distraction and unproductiveness if you give in.
4. Get good sleep.
Poor sleep or a lack of it will leave you irritable, cranky, tired, and groggy in the morning, and that’s not a good start to your day. You need to sleep well for your brain to function correctly. It also helps you be more creative, regulates your mood, and improves your focus, making you more productive.
As a social media manager, you spend most of your day in front of a computer, and the screen’s blue light may disrupt your sleep as it delays melatonin production. So, you should leave your computer about an hour before your bedtime. You can also reduce the blue lights from your phone by turning it to night mode. Another trick is to buy a glass that filters the blue light out and reduces your exposure.
Conclusion
The world of social media is very fast-paced, and you need to keep up as a social media manager. To do this, you must be in your top shape all the time so you can manage multiple social media accounts with ease and generate the kind of outcome that keeps clients happy. However, it is also important that you remain productive at this and many other activities. You do not want to spend all your time on social media and have no time for other things.
Author Bio
Thomas Jackson is a professional freelance content writer providing dissertation help for several best essay writing services and an active member of several writing clubs in New York. He has written several songs since he was a child. He gets inspiration from the live concerts he does in front of close friends and family members.
